Brick and mortar and e-commerce are like two circles of a Venn diagram, overlapping in their central goals of engagement, but forming separate concepts and strategies for a retailer. Conversely, Experiential Retail, Retail as a Service, and Micro Retail are more representative of building blocks, growing on top of each other to create a fully formed experience for the target retail customer. Read more about how these concepts are overlapping to create new opportunities in the retail asset class.
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